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This content was paid for and produced by ING in partnership with the Commercial Department of the Financial Times.
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Empowered consumers fuel sustainability

While corporates grapple with the idea of capitalism with a purpose, citizens are reconsidering consumerism. 

The planet's resources are finite, which means corporates have to reinvent capitalism. Rather than just chasing profit, they need to have purpose. But corporates aren't the only ones having a rethink: citizens are reassessing the way they spend their money. Our research shows that the more powerful they feel, the more likely they are to make principled purchases. 

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Learn more on how ING supports sustainable change