Empowered consumers fuel sustainability
While corporates grapple with the idea of capitalism with a purpose, citizens are reconsidering consumerism.
The planet's resources are finite, which means corporates have to reinvent capitalism. Rather than just chasing profit, they need to have purpose. But corporates aren't the only ones having a rethink: citizens are reassessing the way they spend their money. Our research shows that the more powerful they feel, the more likely they are to make principled purchases.